Monday, December 22, 2008

IN AT THE DEEP END!

I decided to start a blog in a moment of exasperation. Now that I've begun I'm at a loss for words. I mean how conceited can you get? I think the FWW article was the last straw. I can state catagorically, that no matter what transpires, we will not advertise in that magazine again. That is unless the Editor personally apologises for his transgressions. What is it they say about hell freezing over?

Seriously, we poured literally tens of thousands of advertising dollars into that mag over the years, I might add for token postage stamp coverage, yet they appeared to balk at any attempt to increase our exposure, by using our system, even as part of a project. One magazine did an excellent article a few years ago, without much bidding I might add, it covered two complete pages. That magazine is Shop Notes and guess what? Advertising is not part of the magazine format.

When I decided to go ahead I was offered all sorts of advice on how to proceed, this more noteably from a guy in Australia. Now I have a soft spot for Aussies,I was an Engineer Officer in the Merchant Navy in the sixties, and sailed with a few of them in and out of a few ports in Australia and other countries. I am a proud Scot and a proud Canadian. Can I be both? However I can tell you that if ever I was in serious trouble I'd like an Aussie at my back. What's my point? Ron the Aussie has offered me two pieces of advice both absolutely sage and brilliant, and I have absolutely no intention of heeding either one, sorry Ron.I always had trouble taking orders and/or advice. Having said that I know he's right.

I know I will have to make Dowelmax a viable part of this blog, to make it semi interesting, I mean who cares about what time I head to Starbucks each morning for my half decaf. I will seriously attempt not to make it sound like a sales pitch. After eight years of fairly hard work, investment, no financial return, misunderstanding, abuse, etc. etc., I still fervently believe in this tool, and absolutely love what I'm doing. I have no idea if there is a God up there, but if there is I want to thank him from the bottom of my heart.